Manager ≠ Agent ≠ Publicist
Best practice says hire in order — and never let one title swallow every lane. sndwzrd keeps commercial wizards simple, with specialist packs underneath.
career hire order (best practice)
- 1.Entertainment attorney (project basis)
Before any real contract — management, label, pub, sync. Not full retainer day one.
- 2.Self-ops / PA / day-to-day
Always. Diary, files, checklist, inbox drafts — the machine that makes today work.
- 3.Artist Manager (hub)
When business eats creative time and opportunities outrun one brain. Hub + filter + fall guy — not a substitute agent/publicist forever.
- 4.Booking agent
Proven local/regional live draw; ready to expand beyond self-booking.
- 5.Publicist
Campaign windows around a real release or moment worth covering — not year-round vanity PR.
- 6.Social / digital specialist
When owned-channel craft outgrows DIY; often runs earlier as self-managed than press.
how we build the product
- 1.assistant — Ops foundation — vault, schedule, rollout, inbox.
- 2.manager — Hub + filter + fall guy before specialist outbound.
- 3.social — Owned media drafts on approvals — high volume DIY lane.
- 4.publicist — Earned media playbook — campaign-tied, not spray.
- 5.agent — Live-only offers/routing — after draw exists.
- 6.attorney — Reminders + deal checklist — never fake legal advice.
packs
- Assistant / day-to-dayPA + Day-to-day Manager · Inbound. Make today work.
Always — foundation before any hustle lane.
- Manager hubArtist Manager · Hub. Filter. Fall guy.
When complexity needs a coordinator and a shield.
- PublicistPublicist / PR · Earned media narrative.
Campaign windows around a real release or moment.
- Booking agentBooking Agent (live) · Live deals only.
Proven draw; ready to expand beyond self-booking.
- Paper / attorney laneEntertainment Attorney (access) · Contracts before signatures.
Before any agreement that touches rights or exclusivity.