Releases
Single-by-single rollout. Asset checklists, posting cadence, label deadlines — the AI keeps the campaign moving while you're in the booth.
AI assistant for music artists. A coven of wizards built from inside the industry.
The artists at the top all have one thing in common — a team. A manager, an engineer, a publicist, a friend with the right phone numbers. Most artists can't afford that team yet.
sndwzrd is that team — a set of specialized wizards that handle releases, gigs, ad campaigns, stems, royalties, and the rest of the work that surrounds the music. Summon the one needed; summon them all.
Anything sound — music production, feature and film edit, field recording, live A1, scores and sound for films, commercials, ads, and spec ads.
AI is already great. The question on the table is whether the artist is.
The artists at the top don't have a magic. They have infrastructure. A manager who answers the right email at the right time. An engineer who remembers what version of the mix the label heard. A creative director who makes the rollout look intentional. A friend who knows when to say no.
sndwzrd is that infrastructure. It does not write the songs. It makes sure the songs that were written actually leave the studio, hit the right ears, and earn what they're owed.
Sixteen years in rooms that matter taught two things. First: a free Rolls Royce can still get an “eh”when the team has made the artist's attention sacred — ops is never their job. Second: every likable star needs a dedicated fall guy — the manager who takes the brunt so the artist never has to be the bad guy. That is what the wizards are for.
AI is already great. Can the artist be?
Every tile is a working surface the wizards operate. Built on a deployed AI work OS, re-tuned for the music release cycle.
Single-by-single rollout. Asset checklists, posting cadence, label deadlines — the AI keeps the campaign moving while you're in the booth.
Studio sessions, label calls, sync briefs, listening parties. One source of truth for your time, with AI-drafted RSVPs and reminders.
Stems, masters, mix bounces, cover art — auto-tagged by BPM and key. Ask: 'pull every unreleased 140 BPM track in F# minor.'
Producers, engineers, A&Rs, sync agents, playlist curators. The AI remembers who owes you a callback and what you owe them.
Triage DMs, emails, and sync requests. AI drafts replies in your voice — you approve, it sends.
Voice memos transcribed and clustered into hooks, verses, and themes. Search 'every song idea about my mom' and they all surface.
Producer splits, ASCAP/BMI, distrokid receipts. Know who's owed what before the lawyer's email.
Your on-call AI manager. Asks the right questions before a meeting, prepares the brief, follows up afterward.
Assistant makes today work. Manager is the hub and fall guy — Agent, Publicist, and Social are specialist packs underneath, not the same job. Annual memberships; see /team for hire order.
The ops wizard. Makes today work — schedule, vault, rollout checklists, inbox drafts, splits. The foundation every other lane sits on.
The Artist Manager hub. Filters what reaches you, runs the weekly brief, coordinates Agent / Publicist / Social packs, and takes the brunt — so you stay lovable. Specialists draft; nothing outbound sends without approval.
The premium wizard. Deploy AI versions of yourself — content, collabs, coaching — on terms you set, with rights, kill switch, and receipts. Not a substitute manager.
Each wizard ships when the one before it is steady. No promises we can't keep; no roadmap items we're not actively building.
Schedule, files, A&R inbox, royalties, contacts. The operational layer is the foundation everything else stands on.
Gigs, ads, shows, press, sync, playlists, label pipeline. The agentic layer reads everything the Assistant organized and goes hunting.
Clone, persona, or creative co-director. The scale layer. Six rules baked in so the artist always owns the AI, not the other way around.
Voice ID across the file library, Pro Tools session orchestration, automated client comms. The engineer's wing of sndwzrd.
The sauce — a player built from scratch. Spotify-grade streaming, but with a section the majors won't make: a Local tab where unsigned artists upload directly and start on the micro-level — one city, one scene — before the algorithm decides whether to care.
Built around the same idea as the rest of sndwzrd: buzz is earned in rooms before it's earned on charts.
Free listen + upload on Homeplate. Claim a wedge seat for vault + schedule in the Assistant Wizard — no babysitting.
open HomeplateDrop one. Tees, hoodies, hats. Limited runs, real photography, shipped from the studio.
sndwzrd is an AI assistant for music artists, packaged as a set of specialized wizards. The Assistant Wizard handles operations — schedule, files, stems, A&R email, royalties, contacts. The Manager Wizard handles outbound work — gig booking, ad campaigns, playlist and sync pitching, press. The Artist Wizard (coming soon) is the scale layer — a voice and style clone, an AI-native artist persona, or a creative co-director, deployed on the artist's terms. Together they give independent artists the same workflow infrastructure that signed artists get from a full team.
sndwzrd does not write or generate music. It is an assistant for the artist behind the music. The product helps you organize, plan, release, and grow — it does not replace the creative work. The thesis is that the bottleneck for most independent artists is operational, not creative.
sndwzrd was built by Wesley Thompson (handles: sndwiz, Soundwizzy), a working engineer and studio owner with more than 15+ years inside the industry — including four years at Counterpoint Studios in downtown Salt Lake City. Studio and tour credits include Post Malone, NBA YoungBoy, Olivia Rodrigo, among a long list. Anything sound — music production, feature and film edit, field recording, live A1, scores and sound for films, commercials, ads, and spec ads. He is a working musician as well as an engineer, which is why the product is built around how artists actually operate.
sndwzrd is for independent and developing music artists, producers, audio engineers, and small management teams. It is most useful for artists who are serious enough about their careers to want professional workflow but are not yet at a level where they can afford a full manager, A&R, and operations team.
Two lanes. Hosted wizards are annual memberships: Assistant Wizard $50/mo, Manager Wizard $100/mo, Artist Wizard $300/mo when it opens (opens when the work is ready). Invite-only cohort of twenty — join the waitlist. Separately, the Freedom / private-server path is a buy-once offer on hardware you own (Pilot then Freedom Engagement) — see sndwzrd.com/freedom. Studio booking stays request-access + deposit on either path.
There are two lanes and they do not mix. Hosted wizards are annual memberships (Assistant $50/mo, Manager $100/mo, Artist $300/mo when open) on the invite cohort — plus a free forever wedge seat for vault and personal schedule. The Freedom / private-server path is a separate buy-once offer: Pilot then Freedom Engagement priced under about a year of your current burn, on hardware you own, with optional updates never required. Studio booking stays request-access + half-down on either path. Details: sndwzrd.com/freedom.
Three commercial wizards, with real job titles underneath. The Assistant Wizard is PA + day-to-day ops: schedule, vault, rollout checklists, inbox drafts, splits. The Manager Wizard is the Artist Manager hub — filter, weekly brief, fall-guy scripts, and coordination of specialist packs (Booking Agent for live only, Publicist for earned media, Social for owned channels). The Artist Wizard (coming soon) is the scale layer — clone, persona, co-director — not a substitute manager. Manager ≠ Agent ≠ Publicist ≠ Social; see sndwzrd.com/team for hire order and packs.
No. Best practice keeps those separate. The Manager is the hub and fall guy. Booking Agent, Publicist, and Social are specialist packs under the hub — drafts and checklists that require your approval before anything goes out. Confusing them is how early careers burn out one person; we name the lanes so the product does not.
Industry best practice: entertainment attorney as needed before contracts; self-ops / PA always; Artist Manager when business eats creative time; booking agent after proven live draw; publicist campaign-by-campaign around real releases; social specialist when owned-channel craft outgrows DIY. sndwzrd product build follows the same foundation-first order — ops, then manager hub, then social, publicist, and agent packs. Details: sndwzrd.com/team.
Yes — the Mind Wizard (sndmnds) is the engineer wing: voice ID across the file library, Pro Tools session orchestration, StemPrep (artist dumps into a clean Pro Tools–ready delivery package), automated client status, and a voice-gated portal. The live build is mid-flight at soundminds.dumpsterdev.com; the offering page on this site is /sndmnds. It ships when the artist wizards are stable enough to share the spine.
The Artist Wizard is not a music generator. It is a set of opt-in capabilities the artist owns and controls. You can deploy a voice and style clone of yourself for content drops, fan DMs, virtual shows, and sync placements. You can create an AI-native artist persona that you own and release under as separate intellectual property. You can engage a creative co-director that learns your taste and gives feedback on works in progress without performing for you. Every output is watermarked and logged with full provenance. You set the licensing terms — who, where, how long, for how much. You can disable the clone instantly. Your voice and music are never used to train anyone else's model. The wizard exists so artists can scale presence on their own terms, not so AI can replace them.
Studio time is request-access only — there is no open public calendar. Submit a request at sndwzrd.com/book (or ask in site chat). Every request is reviewed personally; on approval you receive a temporary passcode that unlocks the booking portal. Choosing a slot holds it pending; half down (or the stated deposit) plus signed terms confirm the date. No bulk or walk-in locks.
Early access is rolling out by cohort, starting with artists and producers who can be onboarded personally. Join the waitlist on sndwzrd.com to request a slot in an upcoming cohort.
Yes. The product is designed to integrate with the tools artists already use, including streaming dashboards, distributors like DistroKid, performance rights organizations, and royalty payout services. The roadmap prioritizes the integrations that the first cohort of artists actually depend on.
Yes. Audio and metadata are stored encrypted, access is scoped to the artist and the people they explicitly invite, and unreleased material is never used to train any model. The product is operated by a working studio owner who understands what unreleased stems are worth.
Local is the free Homeplate path — unsigned artists upload and listeners start micro (one city, one scene) before algorithmic global discovery. Listen at homeplate.dumpsterdev.com; upload at homeplate.cloud. Pair it with a free Assistant wedge seat on sndwzrd for vault + personal schedule with no babysitting.
The wedge seat is the forever-free Assistant path: claim access, then use vault (stem/master index linked to Homeplate) and personal schedule alone — no founder babysitting. Paid Assistant / Manager / Artist tiers expand outbound Manager work and the Artist Wizard clone layer.
Yes — but not the played-out 'check my links / I'm better than Ed Sheeran / I bought Suno' game. Digital marketing presets at sndwzrd.com/digital teach Social, Publicist, and Manager outbound to hit real pain: labels barely market anymore; the talent-scout era is over; they want platform, fanbase, and structure that already exist. You carve destiny with Local proof, owned media, and approval-gated campaigns — Assistant plans the machine; Manager hub filters and fall-guys; ads stay under budget guardrails you approve.
The first cohort is artists and producers onboarded personally by the founding team. Drop a name, a role, and a city.
No spam. No 'hey just checking in.' sndwzrd was built by people who hated those emails too.